Durham Blackboard Users' Conference 2012: The role of social media in Higher Education, Sue Beckingham, Sheffield Hallam University
Sue started her presentation with this fascinating video and infographic (below) about how social media is changing the world around us, albeit from a particulalry american viewpoint. But also a plea for those who understand and are involved in social media "to share this (knowledge) with other people, as there are still a lot of people out there in the dark."
The Web in 60 Seconds Infographic
Normal 0 false false false EN-GB ZH-CN X-NONEIt’s certainly true that some of my colleagues are still unaware of the potential in using social media, not just for fun but education and employment purposes. It is the skilling up of our students that seems to be the key focus of her talk. Issues of new media literacy and 21st century working skills are highlighted as being essential for young graduates to understand, but also what certain employers want.
The seeking of employment has, she argued, changed with the increase of tools such as LinkedIn. Not having a Linkedin account, it was interesting to find out how this network is being used and how it allows you to connect to other social media tools such as twitter, Wordpress and Slideshare. Allowing you to not just add your CV and work experience, but aggregate and perhaps demonstrate your empoyabilty by allowing access to your presentations, reflections and PLN (personal learning network). With the recent introduction of the LinkedIn Apply button in the USA, it may be that I need to revisit this.
“Your brand isn’t what you say it is, it’s what Google says it is” (Chris Anderson, Wired Magazine Editor in Chief, 2007)
Maybe it's the British reserve, but the practice of branding yourself in the same way a company would do a product, sits a little uneasily with me. Perhaps it's the conscious act of constructing yourself a digital brand, rather than allowing it to organically evolve, that I find strange. Should I have a detailed LinkedIn profile? What would happen if it got hacked? Am I a 90s Generation X’er occupationally slumming it by not engaging in this practice? A digital refusenik? I have lots of questions, but few answers so far. Anyway, we are treated to a couple of examples where students have used social media to make themselves stand out, sell their skills and get that job. Successfully so, in the case of wannabe Krispy Kreme employee, Braden Young, less so in Mathew Epstien’s case.
This stimulating talk ended by reinforcing that these spaces can be public and can that there are risks as well as benefits of being active there. For me, this comes back to the benefits of having a VLE as part of your blended learning approach in Higher Education. Walled gardens of safety, that won’t remember your mistakes, expose you to spoofers or spammers, but will allow you to get support from an intimate group of peers and tutors. Necessary for effective learning I feel.



